Catherine Charrier-Leflaive is joining Wakam as Secretary-General and is responsible for creating a new life insurance division. She will strengthen Wakam in this new phase of its transformation and acceleration.

After graduating from Neoma Business School, Catherine Charrier-Leflaive began her career in 1987 at Gan Assurances, followed by GMF Assurances as Head of Training and Sales. In 1992, she joined Aviva France as Marketing Manager and then Director of the organization until 2002, when she joined Generali France.

After eight years with the company, notably as Director of Audit and Group General Affairs, then General Manager of Equité, and CEO of EPJ, Catherine Charrier-Leflaive joined La Banque Postale. For 10 years, she successively held the position of General Manager of LBP Assurances IARD before becoming the Group’s Human Resources Director, followed by General Manager of Retail Banking and Insurance, and finally General Manager of the La Banque Postale Group in charge of insurance. She joined APRIL in December 2020 as Managing Director of APRIL Santé Prévoyance and President of the APRIL Foundation.

Catherine Charrier-Leflaive said: “I am very excited to be joining Wakam and all its teams alongside Olivier Jaillon. Its rapid growth is proof that its unique model is a winner: Wakam is clearly ahead of evolving consumer habits and the insurance market. I am also delighted to create a new activity at Wakam with life insurance as it is currently undergoing profound changes, particularly in loan protection insurance.”

Olivier Jaillon, Chief Executive Officer of Wakam, said: “Catherine’s arrival will strengthen Wakam’s leadership team, which now has all the assets it needs to continue accelerating its development. Catherine’s experience will be invaluable in many areas. I am delighted to have her leading the group as it diversifies into life insurance. I share her humanist vision of the sector and her agility to lead transformations.”