Bancassurance 2.0: A New Era for Embedded Insurance

As customer expectations continue to evolve toward seamless, personalised and fully integrated experiences, a new model is reshaping the bancassurance landscape: Bancassurance 2.0.

Driven by the rise of fintechs, digital platforms and changing regulations, this new approach is pushing banks to move beyond their traditional role as distributors. Today, they are becoming true orchestrators of their insurance ecosystems — offering embedded, contextualised solutions that are available at the right moment, directly within digital journeys.

In this context, Qover has just released a comprehensive new white paper exploring how embedded insurance is redefining bancassurance strategies across Europe. It features concrete insights, inspiring use cases and the perspectives of industry leaders — including our CEO, Alexandre Morillon.

He shares his vision:

“At Wakam, we believe that speed and co-creation are essential to bringing innovative insurance products to market. Design thinking means putting customers at the heart of the product creation process, ensuring crafted and flexible solutions that truly meet their needs.”

We’d like to thank Qover for leading this important conversation and for highlighting the voices that are shaping the future of insurance.

📥 Read the full white paper: https://assets.qover.com/whitepaper/bancassurance-strategy-white-paper.pdf